Project Terms

For the Pilot Reel and the Sale Sprint. Version 16 November 2026.

AD1 Studio is a business name of Threads and Terra Pty Ltd, ABN 99 676 794 193 ("we", "us"). These terms apply when you ("you") book a Pilot Reel or a Sale Sprint with us.

1. Your rights under the Australian Consumer Law

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled: to cancel your service contract with us; and to a refund for the unused portion, or to compensation for its reduced value. You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.

Our free fixes (section 5) and the Pilot guarantee (section 4) are given by Threads and Terra Pty Ltd (ACN 676 794 193), 0452 161 959, adi@ad1studio.com.au.

• How to claim a fix: email us with what's wrong, before you accept the final files or within 14 days of receiving them.
• Cost: claiming costs you nothing.
• Your other rights: these benefits are in addition to your other rights and remedies under the law. Nothing in these terms excludes or limits them beyond what the law itself allows (see section 12).

2. What you get

A reel is a 15–30 second video ad (15–20 seconds for sale work) built around one concept, with:

• 3 hooks: three different openings on one shared body, each usable as a separate ad;
• captions, licensed music and sound effects;
• an end card with your real logo and an "AI-generated imagery" line;
• delivery in 9:16 and 4:5, each with and without captions (the end card stays on both).

The packages:

• Pilot Reel: 1 reel × 3 hooks.
• Sale Sprint: a one-page creative plan (angles, hooks and offer to test, and how to read the results), 3 reels × 3 hooks, and a results read 2 weeks after your ads go live. You send us screenshots or read-only access. If we don't have your numbers within 4 weeks of delivery, the results read lapses.

What we don't do:

• run or control your ad accounts, or buy media;
• show AI-generated faces (people appear from behind, partly in frame, asleep, or as hands only);
• make face-led or voice-led AI ads;
• take on supplements, therapeutic goods, alcohol, or ads showing children.

3. How it works

1. Brief: you complete our brief and send your product photos, logo and any brand fonts and colours.
2. Concept: we send concept frames (stills showing the look and the idea), plus the script; for a Sprint, the creative plan too. Up to 2 rounds of changes.
3. Sign-off: you approve the concept in writing.
4. Production: we make the reel(s).
5. Preview: we send watermarked previews. Up to 2 rounds of edit changes per reel, covering all its hooks and versions.
6. Delivery: final files once you've approved and paid in full.

Timing, in business days (Monday to Friday, excluding Victorian public holidays):

• Concept: within 2 business days (Pilot) or 3 (Sale Sprint, plan plus concept) of receiving your payment, brief and assets, or of the start date we confirm when you book, if that's later.
• After you sign off the concept: the Pilot preview within 5 business days. For a Sale Sprint, the first reel within 5 and all 3 within 10.

We confirm dates when you book.

4. The Pilot guarantee

This guarantee covers the creative work, not your ad results or sales.

• Before any video is made: if you don't like the concept frames, tell us in writing before you sign off and within 7 days of receiving the latest version, and we'll refund the full A$390 within 5 business days.
  • If you take the refund, you won't use the concept frames, script or anything else we sent you.
  • If we don't hear from you within those 7 days, the refund option ends and we'll wait for your sign-off.
• After you sign off the concept, this guarantee no longer gives a refund (your rights in section 1 still apply).
  • If you wouldn't run the finished Pilot, tell us in writing within 7 days of the latest preview, with a line on why.
  • We'll remake it once, free, from the same signed-off concept: a new edit, plus new shots where they're needed to address the reason you gave.
  • The remake preview arrives within 5 business days and gets one round of edit changes. It replaces any remaining edit rounds.
• Limits: one Pilot per brand, and one per agency. The guarantee doesn't cover a change of brief after concept sign-off.

5. Changes

• Edit changes are changes made in the edit: timing, order, text, captions, music and voiceover wording.
• A new or replacement AI-generated shot is quoted separately, unless it fixes our mistake.
• A new concept after sign-off is a new reel.
• Fixes for our mistakes are always free and don't use a round. A mistake is:
  • the product not matching your product photos (colour, fabric, logo, details);
  • a visible technical fault (such as distorted hands, stray generated text, glitches or audio drop-outs);
  • anything that doesn't match the signed-off concept.

Changes of taste or direction are edit changes.

6. What you supply, and what each of us confirms

You supply:

• high-resolution product photos (every angle, plus close-ups of fabric and labels);
• your logo files, brand colours and fonts;
• your offer and its dates;
• proof for any claim you want us to make.

What each of us confirms:

• You confirm that you have the rights to everything you send us (photos, logos, fonts, music) and can back up every claim you ask us to use.
• We confirm the same for the music, fonts and other material we source (section 8).
• If a third party makes a claim because one of these confirmations turns out to be wrong, the party who gave it will cover the other's reasonable costs and losses from that claim. That's reduced to the extent the other party caused them, for example by changing a claim or an asset without approval.
• The party facing the claim will tell the other promptly and let it help handle the claim.

7. Payment

• Pilot Reel: paid in full before we start.
• Sale Sprint: a 50% deposit before we start, and the balance when you approve the final previews. Sprints for Christmas or Boxing Day sales are paid in full before we start.
• Sale Sprint approval: if we haven't heard from you within 7 days of the final previews, we'll remind you in writing. If we still haven't heard within 3 business days of the reminder, the previews count as approved and the balance is due.
• Invoices are due within 7 days.
• Final files are released once the job is paid in full. For a Pilot, that's when you accept a version, or 7 days after the last preview if we don't hear from you.
• Previews are for review only, and aren't licensed for use in ads or anywhere public.
• GST: we're not registered for GST, so our prices don't include GST and none is charged. If we register, we'll add GST only to work booked after the registration date; anything already booked keeps its price.

8. Using the ads

• Your licence: once the job is paid in full, you get a perpetual, worldwide licence to use the final ads in your own marketing, in any media.
• Exclusivity: we won't license or sell the final ads to anyone else. The only exception is our portfolio (below).
• Refunds: a refunded Pilot isn't licensed for any use.
• Copyright: AI-generated footage may not be protected by copyright in Australia. So we license the finished ads to you rather than promise copyright ownership.
• Our materials: we keep our project files and raw generations.
• Our portfolio: we may show the finished work in our portfolio after you've run it publicly. You can opt out in writing, unless you booked at a founding price (section 13).
• Agencies: if you book on behalf of a client brand, the licence is to you, and you may pass it on to that brand for its own marketing. We don't show agency work in our portfolio without your written OK. You'll pass the AI line and label steps in section 9 on to your client.

9. AI and honesty

• Our ads use AI-generated scenes built from your real product photos. Each one ships with an "AI-generated imagery" line on the end card.
• When you run the ads, you agree to:
  • keep that line;
  • turn on TikTok's AI-generated content label;
  • turn on any Meta AI label that applies. We'll send you the steps.
• Disclosure may cost some click-through, and you accept that.
• We never present AI-generated people as real customers, and we never write testimonials in a customer's voice.
• We only use claims you can back up.
• We never use tools or tricks to remove or hide AI provenance. Our normal editing drops embedded AI metadata, which is why the written line matters.

10. Confidentiality

• We may work with brands that compete with you.
• We never share your plans, offers, sale dates, results or unreleased work with anyone else, and we never reuse your concepts, frames, prompts or edits for another brand.
• The only exceptions: the portfolio use in section 8 and, for founding clients, the case study in section 13. We only show work after you've run it publicly.

11. Cancelling

• Before concept sign-off:
  • a Pilot gets a full refund (section 4);
  • a Sale Sprint gets a refund of what you've paid, less the work we've done, up to A$150 for the plan and concept work.
• After concept sign-off on a Sale Sprint: you get the final files and licence for any reel we've already previewed to you.
  • What you owe: the greater of half the price, or A$330 per previewed reel (A$430 at the standard price).
  • How it settles: we keep that amount from what you've paid. You pay any shortfall, and we refund anything above it (for example, on a Sprint paid in full).
• If we cancel, or can't deliver, we refund what you've paid for any work we haven't delivered.

12. Liability

• Consumer guarantees: to the extent the law allows, our liability for a failure to meet a consumer guarantee is limited to supplying the services again, or paying the cost of having them supplied again.
• Everything else:
  • each of us is liable to the other for a job only up to the price of that job;
  • neither of us is liable for the other's lost profits, lost sales or other indirect loss;
  • this cap doesn't apply to your obligation to pay for work done, to either side's promises in section 6, or to fraud or wilful misconduct.
• Results: how an ad performs depends on things we don't control, such as your offer, budget, targeting and the platforms. We don't promise any sales, return on ad spend or ad metric.

13. Founding prices

• Who qualifies: the first 3 brands to pay for a Static Pack, Sale Sprint or Creative Partner and go ahead past concept sign-off.
• What you agree to:
  • we may show the work and name your brand once you've run it;
  • you'll share results screenshots 2 weeks after launch for a case study;
  • you'll give a testimonial, in your own words, if you're happy.
• How long it lasts: founding prices apply to bookings paid within 3 months of your first founding payment.
• Publishing your testimonial: we note that you were a founding client on a discounted rate.

14. Agreeing to these terms

• How you agree: by replying "I agree to the AD1 Project Terms", or by paying our invoice, whichever comes first.
• Which version: the one dated 16 November 2026 that we sent with your invoice. Later changes to this page don't apply to a booking already made unless we both agree in writing.
• Governing law: these terms are governed by the law of Victoria.

Questions: adi@ad1studio.com.au · 0452 161 959